In 2009, BlackBerry was the fastest-growing company on the planet, which just goes to show how quickly fortunes can change in the mobile space. And that is fine BlackBerry – or RIM, as it was known in its hay day – was once the biggest phone brand in the world, shifting in excess of 50 million phones a year. Most people associated BlackBerry with phones. I’d love to be wrong here, though, so don’t think I am being deliberately negative.īack in the day, I was a huge BlackBerry fanboy. And if TCL cannot make it work, it is hard to see another brand, with less experience, making it a success. But part of me feels like it is more morbid curiosity than actual buying intent.Ĭase in point: TCL dropped the BlackBerry license because, well, it didn’t really work out – the company didn’t sell enough phones to justify the licensing agreement. I mean, you’re reading this article right now about BlackBerry, so, yes, in some respects, there is interest. Plenty of people are still interested in the brand. Is there a demand for a new BlackBerry phone? I’m not so sure. We are excited that customers will experience the enterprise and government level security and mobile productivity the new BlackBerry 5G smartphone will offer, said John Chen, Executive Chairman and CEO, BlackBerry. The new BlackBerry phone will apparently get a release inside early 2021 – the first half of the year, basically.īlackBerry is thrilled OnwardMobility will deliver a BlackBerry 5G smartphone device with physical keyboard leveraging our high standards of trust and security synonymous with our brand. OnwardMobility says it plans on releasing a 5G-enabled BlackBerry phone in 2021, complete with a QWERTY keyboard. The first was TCL, who then subsequently ditched them, and a new company has taken over the BlackBerry license, a company called OnwardMobility. So what, exactly, is going on? Let’s take a look at what BlackBerry has been up to for the last 18-24 months…īlackBerry phones aren’t dead, they’ve just been outsourced – or, more specifically, BlackBerry has licensed the brand to third-party companies. BlackBerry, as a company still exists, but it no longer makes phones.
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